The next SIAL edition, which will take place in Paris from 19 to 23 October, is sure to be an exceptional year.
Exceptional because the fair will be celebrating its 50th anniversary. In 1964, the first SIAL event was launched, within the CNIT at Paris La Défense. At that time SIAL had already decided to position itself as the food crossroads of the world, with a special focus on innovation. 26 countries were represented in this first edition.
SIAL celebrates its 50 years
From the moment SIAL established its primary position in the rankings, the amount of international exhibitors and visitors has not stopped increasing edition after edition. The importance of innovation has also grown in importance, turning the SIAL into a privileged observatory of new food products.
2014 will also be an exceptional year due to the record participation expected: more than 6,000 exhibitors and 150,000 visitors from 200 countries. The food world will most definitely have a meeting point in Paris!
Not only that. Nine months before opening its doors, 90% of the exhibition surface has already been booked! « This clearly shows that a professional fair for professional people, conceived for business and aimed at business, has firmly established itself, even when the economy is less favourable than previous years », said Nicolas Trentesaux, SIAL Group Director.
In addition, SIAL 2014 will offer something new as it expands to embrace new horizons. The integration of Equipment, Technology and Services sectors will further consolidate SIAL in the food sector: from the factory to marketing of the product.