It’s more than 10 years since Shoprite was propelled in Nigeria with the opening of its first store in Lagos in December 2005. Today 99.5percent of the grocery chain’s 230 workers are Nigerians and 76 percent of all items sold are secured locally. Shoprite’s dedication to bolster local venture implies the grocery store chain has created partnerships with 300 prime Nigerian suppliers and small organizations.
Dr Folashade Disu, CEO of Batfol Farms in Lagos said that having the right channels in place to reach shoppers is as important as cultivating vegetables. Folashade Disu thinks that this is where Shoprite plays a noteworthy part. As the grocery store chain has been expanding its foot print in Nigeria, so too Batfol Farms have been growing its ability keeping to meet the demand for the local produce.
Mr Samuel Adedeji, Supervisor for food millsat Fresh Country Chicken in Kwara, echoes these assumptions. “Thanks to unprecedented growth levels since becoming a Shoprite supplier, Fresh Country Chicken started an outgrower programme. Local community farmers are supplied with seed, maize fertilisers and herbicides; Fresh Country Chicken then buys back the maize at market rates after input deductions.”
Shoprite Nigeria acquainted the nation with a world class shopping experience through its core business guarantee of lower prices. Having opened its sixteenth Shoprite store in Nigeria, the general store remains dedicated to supporting nearby farmers through mutually valuable business connections.