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Seven Reasons to Visit Africa’s Big Seven

Your number-one reason to visit Africa’s Big Seven (AB7) is that it’s the biggest annual food and beverage trade expo on the continent, with free visitor registration and entry. Now in its 12th year, AB7 is a definite ‘must see’ event for anyone involved in the food andbeverage business in Africa. AB7 takes place from 22 to 24 June at Gallagher Convention Centre, Midrand, Johannesburg.

However, AB7 offers visitors so much more than just an exotic showcase for thousands of food and beverage products in hundreds of categories from around the world. There’s a spectacular array of new technologies and equipment on display, and this year AB7 boasts an ever-growing stable of over 300 local and international exhibitors.

Seven Reasons to Visit Africa’s Big Seven

1.      Halaal World Expo – Visitors have the opportunity to attend the Halaal World component of this year’s AB7 which runs alongside the huge Malaysian Pavilion.

2.      Italian and Polish Pavilions For the first time in AB7’s 12-year history, Italy and Poland will host national trade pavilions showcasing their best and latest food and beverage products. They join a growing list of nations hosting trade pavilions at this year’s AB7 expo.

3.      Taverner’s Forum The Gauteng Liquor Forum (GLF) will host a supplier’s forum intended to bring shebeen owners, tavern owners and township restaurateurs into the mainstream food and beverage industry. The GLF comprises 16 000 members and is eager to explore opportunities to raise awareness of their operations and increase profitability.

4.      Free Magazine Subscriptions Visitors who pre-register online for AB7 will receive free subscriptions to four of Italy’s leading English language online trade magazines; Italian Food Materials and Machinery World, Italian Food Excellence, Hotel World and Vineyard, and Wine and Quality. To register for AB7 and the free subscriptions, visit

5.      First DrinkTech Conference This year the DrinkTech Africa Expo,  one of the seven component shows of AB7, hosts its first-ever industry conference. This event should provide valuable insights on trends, challenges and opportunities across Africa’s ‘New Frontier’ markets, as its middle class consumer population expands. The DrinkTech conference will focus on development and growth in the African beverage value chain, encompassing raw materials, filling, flavouring, marketing, manufacturing, packaging, machinery, and end usage. The one-day conference, titled Spotlight on Beverage & Liquid Food Manufacturing and Marketing in Africa: A DrinkTech Conference, takes place at AB7 on 24 June 2014.

6.      SAA Flight Discounts For the first time ever, all exhibitors and visitors who choose to fly to AB7 and SAITEX with South African Airways (SAA) can enjoy special flight discounts of up to 18%, thanks to an exciting agreement between SAA and show organisers Exhibition Management Services (EMS).

7.      Don’t Forget SAITEX! – AB7 takes place right alongside the world-renowned Southern African International Trade Exhibition (SAITEX) for retail products, celebrating its 21st birthday this year. Visitors can cross between both shows unrestricted, offering even more new products, more new technology, more new ideas and even more business opportunities.

Local and International Exhibitors – New Products, New Opportunities

Cape-based Welgemeend Wine Estate has just released some exquisite new vintage wines and will launch their Sauvignon Blanc and White Wedding Wine series at AB7.

“We are looking for importers, marketing agents, distributors and wholesalers of wine in Africa, including South Africa and any other country with interested buyers,” says Thys Lourens, CEO of Welgemeend Wine Estate.

Cobizco Food Industries from Malaysia signed up for AB7 this year to market its premix three-in-one beverages, ranging from coffee, chocolate malt drinks, to oatmeal and cereals. “Our objective is to penetrate the Southern African market and meet with potential buyers in the region,” says business development manager Lawrence Yeap Eng Jye.

First time exhibitor Steel Belt Systems will exhibit its stainless steel and carbon steel transport belts at this year’s AB7. The company’s managing director, Kevan Miller, plans to meet up with new bakery and food processing clients that use transport belts to add to his client database. “We will be launching a new carbon steel belt, called Berncoat, which has a new belt coating with a self-cleaning surface,” adds Miller.

Zawaq Foods from Saudi Arabia will introduce its tasty branded snack products including potato chips, corn snacks, filled biscuits, popcorn snacks and oats products. “We would like to expand our export network and find new importers for our products, and see what other opportunities there are in Africa,” says Eiddah Alsaywed, sales and marketing manager.

For more information on AB7 contact Lineke van der Brugghen, Exhibition Management Services.

Tel: +27 11 783 7250. Fax: +27 11 783 7269.



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