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Schuman Cheese rolls out new Cello Whisps Cheddar


Cello Whisps, the gluten-free, high-protein snack brand from leading cheese company, Schuman Cheese, is highlighting the full-ranging benefits of cheese as a powerful protein source with the launch of its newest product Cheddar Cello Whisps. Along with the parmesan flavor, consumers can now snack on Cheddar Cello Whisps, which upholds the same standards of a one-ingredient non-processed cheese snack popular among men, women and children.

“With our diets being altered daily by what we read, we were thrilled to partner with Brigitte to hear more about how complete protein’s like Cheddar Cello Whisps contribute to a healthy, fulfilling and body-friendly diet.” said Ilana Fischer, Vice President of Innovation and Strategy. “At Cello Whisps, we look to bring products to market that fit into all of these categories and enrich the lives of our consumers.” Zeitlin’s research also uncovers a key myth behind dairy food, the perception that it is too high in sugar and/or saturated fat.

“The naturally occurring sugar found in milk and dairy products is a natural, healthy form of sugar and is accompanied by the amount of protein in the item, which helps to regulate and prevent a spike in blood sugar,” said Brigitte Zeitlin. “You want to avoid all products, dairy products included that have added sugars to them in addition to the naturally occurring ones. Cheese rarely has added sugars.  However you do want to stay away from processed cheeses, as they have other unhealthy additives.”

When it comes to dairy and sugars, sticking to the full fat, plain versions are the best way to manage the sugar while still keeping dairy in your diet, says Brigitte.

“When companies remove the fat from dairy items they have to make up for the flavor by adding in sugar and sodium. Having the proper serving size of the real stuff is always the healthy option than the altered, adapted version. Cello Whisps are a great, non-processed complete protein addition to your salad or in your soup, or to eat them as a snack with a piece of fruit for some fiber.”

Renowned dietitian Brigitte Zeitlin, on behalf of Cello Whisps, has investigated the common misconceptions about the complete protein and the benefits of keeping a diet high in protein. A complete protein contains all nine amino acids the body needs to build lean muscle and is typically found in animal products such as cheese. The appropriate serving size of cheese is 1-ounce, consumers should include 1-2 servings of cheese or dairy in their daily diets to get all the great benefits.

The right amount of protein depends on age, sex, height and physical activity level but if consumers aim to have protein at every meal and snack, they can steer clear of poor side effects. Cello Whisps has used such research to expand upon and deliver a new cheddar flavor of their already popular snack, Cello Whisps.

To learn more about Cello Whisps new product, Cheddar Cello Whisps and Schuman Cheese visit and

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