The Saucy Fish Co. has introduced five new frozen products to their range of offerings. One could find the new range of frozen goodies in-store and online at Sainsbury’s nationwide. The company said that they have launched five recipe videos created by Jaime Oliver’s Food Tube talent, Katie Pix. Each of her recipe videos will showcase one product from the frozen range, within a mini-series spanning five weeks from 3rd February.

The frozen range includes:
Salmon with Chilli, Lime & Ginger Dressing
Sea Bass with Salsa Verde
Smoked Haddock with Vintage Cheddar & Chive Sauce
Smoked Haddock Fishcakes with a delicious Vintage Cheddar Centre

The Saucy Fish Co has hired Manchester based creative agency Amaze to develop a creative concept for the new launch. The new campaign called ‘Frozen just got cooler’ focus on an animated video taking a ‘Saucy Couple’ on a polar journey. The campaign can be seen on the landing page on

Amanda Webb, Sales and Marketing Director at The Saucy Fish Co, said: “Putting digital at the heart of our brand strategy to launch Saucy Fish Frozen in the UK was a calculated move to catch our shoppers online and in-store. We want to inspire the mid-week meal, introduce a new generation of shoppers to Saucy’s cool new home of the freezer aisle and ultimately, get more people eating more fish more often.”

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