Higher customer proximity and increased presence in the Arab Gulf States
SanLucar, premium brand for fruit and vegetables, reinforces its commitment in the Arab Gulf States and the Middle East with an office in Dubai. “We are closer to our customers and can therefore respond to their needs even faster and more directly,” says the head of the new office Bilal Issa.
Dubai is an interesting market for SanLucar and in addition, it is the commercial hub concerning trade with the Arab Gulf States and the Middle East. “We want to help, getting the fruit and vegetable sector in this region to a new level of quality,” says Michael Brinkmann, CEO of the SanLucar Group. „The demand for premium products is growing; with our know-how we help retailers and wholesalers to offer high-quality fruit in an attractive form at the right time.”

SanLucar products are available in the United Arab Emirates, in Qatar, Saudi Arabia, Oman, Bahrain, Kuwait and Jordan. Bananas, tomatoes and grapes are particularly popular in the Middle East. “The SanLucar brand is becoming more and more well-known,” says Bilal Issa. “The number of our customers and our sales are constantly increasing.” With the new office in the Jumeirah Lake Towers of Dubai, SanLucar intends to accelerate this development even further.