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Sainsbury’s to pilot selling clothing online


Sainsbury’s, the UK’s seventh largest clothing retailer, will pilot selling its popular Tu clothing online. The pilot will begin in August with an invited group of customers in the Midlands.

The company will offer its Tu womenswear, menswear and childrenswear clothing on a bespoke website, with customers able to choose between Click & Collect and home delivery services. Orders will be fulfilled from Sainsbury’s dedicated high-tech clothing depot in Bedford which serves the 400 stores selling Sainsbury’s clothing.

Sainsbury’s began selling clothing in 1994 and last year more than 7.5 million customers bought its Tu clothing, generating sales of approximately £750 million.

James Brown, Sainsbury’s Non-Food Trading Director announced the trial saying: “Our strategy of creating high-street style clothing at supermarket prices has proved a hit with millions of our customers and sales continue to grow strongly. We have doubled our design team, invested heavily in the quality of our clothing and last year we relaunched the brand. Now’s the right time to explore the online channel as a complement to our store business.”

Robbie Feather, Sainsbury’s Online Director said: “Our customers want to shop with us through a range of channels that allow them to shop whenever and wherever they want and they’ve been asking us to extend our online service to our clothing. The pilot will allow us to work with a group of customers to build the right customer experience.”

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