Market researcher Kantar Wordpanel reported that the total sales at English supermarket giant Sainsbury’s accented 0.6 percent year-on year in the 12 weeks to January 31. With this rise, the company’s market share rose 0.1 percentage points to 16.8 percent. The industry data thus reveals Sainsbury’s edge over its rivals in the fierce supermarket price war. This comes as a reassurance for the investors who have decided to takeover Home Retail. The supermarket chain had consented to take over Agros owned Home Retail for a price of 1.3 billion pounds.
Saisnbury’s have been leading the resilience against the rise of German budget supermarkets Aldi and Lidl, than any of the other three ‘big four’ supermarkets- Tesco, Asda and Morrisons. This was the sixth Kantar market report in a row that shows Sainsbury’s sales increment. Interestingly all the other Supermarkets among the big four lost marketshare. Having said, Tesco showed serious signs of betterment with its best performance since September 2015. Even though the total sales went down 1.6 percent, the share were up by 1.7 percent at 175.4 pence for the supermarket.
Asda’s bad fortune remained the same with sales down 3.8 percent. Morrisons’ sales decline was lessened to 2.2 percent. Normally as any one would have thought, the German discounters performed well during the period with Lidl growing at a 18.7 percent and Aldi at 13.7 percent. The overall UK grocery market sales also accented over the 12 weeks at 0.2 percent. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel said, “Consumers are clearly striving for a healthier start to the year and have turned to fresh foods, particularly fruit and vegetables, which have both grown sales by 5 percent.”