Sainsbury’s prepare for snowfall shoppers; expecting 50 percent hike in sales

Sainsbury’s is expecting bumper sales of cold weather essentials over the next few days, as customers prepare for the forecasted low temperatures, wind and snow. This week, Sainsbury’s is set to sell 7,000 snow shovels. The supermarket hasn’t sold more than 500 shovels a week since 2012 – but after a mild winter, many of us are now preparing for unexpected snow.

The supermarket is also expecting to sell 85,000 cans of de-icer and 12,000 windscreen ice scrapers to customers keen to stay safe on the roads. As temperatures plummet, many will be warding off the cold by stocking up on extra-warm bedding. Sainsbury’s predicts it will sell 2,000 more 13.5 and 15 tog duvets this week than last.

The supermarket is also expecting a 50 per cent increase in jumper sales this week and a 35 per cent increase in cardigan sales. Hearty and warming food will be on the menu for many of us this week. Sainsbury’s anticipates chilled soup sales to rise by 20 per cent, with hot pies rising by 10 per cent and ready meals by 5-10 per cent.

From snow shovels to soups, Sainsbury’s is committed to providing its customers with everything they need for the cold weather under one roof.