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Sainsbury’s launches reverse vending recycling trial, helping customers save up to £25 on their shop

Sainsbury’s has launched a Reverse Vending Recycling trial at its Lincoln Superstore which allows customers to return plastic bottles of any size up to 3 litres and drinks cans bought from Sainsbury’s in exchange for 5p coupons towards their shop.

Up to 500 items can be deposited per customer, which means customers could save up to £25 off their shopping.

Judith Batchelar, Director Sainsbury’s Brand said, “We’re delighted to offer a new way to help our customers recycle while saving on their shop.”

The Reverse Vending Recycling trial is the latest in a line of steps Sainsbury’s is taking as part of its drive to cut plastic by removing, reusing, replacing and recycling.

Earlier this week, Sainsbury’s announced it was the first UK supermarket to remove plastic bags for loose fruit, vegetables and bakery items from all stores, offering paper and re-usable bags made from recycled materials and removing 489 tonnes’ worth plastic.  The company also updated on its progress with removing and replacing plastic packaging, which totals over 10,000 tonnes this year

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ISN Souissi