British supermarket chain Sainsbury’s has been named as the world’s best sustainable seafood retailer in an annual survey published by the Marine Stewardship Council (MSC). Sainsbury’s topped the UK list as well as worldwide rundown with 225 MSC certified products. Other major supermarkets Asda and Morrions, with only handful MSC certified products, were placed at the bottom of the table.
MSC certification rates supermarkets based on their sustainable seafood range and awards them with blue ecolabel. MSC’s sustainable certification has been provided to around 300 fisheries from over 30 countries across the globe. Waitrose, which is known for its sustainable sourcing came at the second position closely followed by German discounters Aldi and Lidl.
The best performer among the UK supermarkets was Tesco, which leaped seven places from last year’s position to reach third place in 2017 table. Tesco has introduced around 80 new MSC certified products since 2016. The supermarket has announced its plans to add more MSC products this year as well. In contrast, Mark Spencer which was in the third place in 2015 has fallen to seventh place in this year’s list.
MSC programme director Toby Middleton said: “Sainsbury’s, Waitrose, Tesco, Lidl and Aldi are offering their customers clear labelling and the chance to make a difference, helping to protect fish stocks. In contrast, at the bottom of the league there simply isn’t the independent information you need to help you choose, and those shoppers are missing out.”
“Two-thirds of British supermarkets are making a real investment in the future of their seafood. If you’re buying MSC-labelled fish or seafood in one of these top-five supermarkets, you’re helping to make a positive difference to the world’s oceans,” Middleton added.