Just ahead of the Chinese New year, which falls on January 28th, Sainsbury’s have added one of the finest Chinese wines to its shelves. Manufactured by Chinese wine giant by Changyu Pioneer Wine Co, the newly inducted Noble Dragon Red is expected to receive decent customer response during the auspicious occasion.
As an introductory offer the Nobel Dragon Red, which is placed at the value of end of the Changyu range, is retailing at £8 per bottle in Sainsbury’s. Originated from the Yantai region, the Noble Dragon Red is a ‘Cabernet Gernischt’ with Cabernet Sauvignon and Cabernet Franc blended together. Cabernet Gernischt is the name given to Carmenère in China. Changyu, operating since 1892, is the oldest wine maker from China. Recently they have launched Changyu wines at Berry Bros & Rudd. The latter is a famous wine seller in London, known to supply the Queen’s wine cellar.
Sainsbury’s wine buyer for South Africa, South America and China, Georgina Haughton said: ‘We know customers are keen to broaden their repertoire and we’ve been looking to some distinctive regions and countries for new additions to expand our range.”