Unlike in the past, this year nearly three-quarters of parents will celebrate Halloween along with their children today. According to a survey by supermarket giant Sainsbury’s, more parents are dressing up with their kids on Halloween like never before. This trend, according to Sainsbury’s will help boost the sales for general merchandise and clothing during the D day.
Sainsbury’s eyes at the market and intends to expand its home products and clothing business. The supermarket chain’s home ware division, which was launched ten years back, now ranks in eight in the UK for market share. As per market research agency, Kantar Worldpanel, Sainsbury’s clothing business ranks sixth in the region. Another research figure from Mintel shows that Sainsbury’s has a marketshare of 20 percent of the total Halloween business, which is expected to go £315 million this year.
The OnePoll survey commissioned by Sainsbury’s revealed that more than a third of adults will spend upwards of £20 on homewares, costumes and treats for the event. The general merchandise industry sales went up by sixty two percent during the previous year. Decoration sales also doubled during the period. Sainsbury expects even more sales during this season as more people are expect to host Halloween parties with family and friends. Sainsbury’s is offering an expanded range of spooky decorations, tableware and LED lights this year to meet demand from customers who want to dress up their home as well as their kids for the occasion.
Sainsbury’s Argos commercial director James Brown said: “We’re predicting a monster Halloween. This year people will find a wider range of tricks and treats in our stores and online to ensure they can celebrate in spooktacular style. Our strategy is to offer high street style at supermarket prices, and whether customers want to create a Haunted House or buy frightening frocks, we’ve made it easier and more convenient for them to buy everything they need all under one roof.”