Sainsbury’s has appointed Will Day as the first Chair of the newly formed Sainsbury’s Foundation Advisory Board, which will provide expert guidance to the Sainsbury’s Fairly Traded tea pilot.
Will comes to Sainsbury’s with a wealth of experience in sustainability and not-for-profit enterprise leadership, and is a Fellow of the University of Cambridge Institute for Sustainability Leadership (CISL). Other current roles include Chairman of Water and Sanitation for the Urban Poor (WSUP), membership of the Council of Ambassadors of WWF (UK), a Board member of SDGLead, Chairman of On Purpose, a Member of the P&G Sustainability Advisory Board plus Sustainability Advisor to PwC UK.
The Sainsbury’s Fairly Traded programme will work under the banner of the Sainsbury’s Foundation. Launched in May 2017, the Sainsbury’s Fairly Traded pilot is trialling a new approach to working with tea farmers in eastern and southern Africa, ensuring they receive a fair price for their crops, long-term contracts and commitments on volumes of tea that will be purchased plus greater levels of support to help them build businesses that are fit for the future.
Mike Coupe, Chief Executive, Sainsbury’s Group said: “Will Day brings a wealth of experience and a long history of leading not-for-profit organisations as well as driving sustainability within large corporates, so we are delighted to welcome him to the role. Our founder, John James Sainsbury, put sustainability at the heart of his business in 1869, and we continue to do this today through our Fairly Traded initiatives. Sourcing our products in the right way and supporting our communities matters to our customers and it matters to our colleagues.”
Will Day said: “As independent Chair, I am looking forward to helping create, and work with, a Board of external experts and Sainsbury’s colleagues to oversee the work under the Sainsbury’s Foundation banner. I believe a more sustainable world needs retailers, and its customers, to better understand the impact of what they purchase on people and the planet and I am delighted that, through the Fairly Traded pilot, and the establishment of the Advisory Board, Sainsbury’s is showing real leadership.’
Previously Will was Chair of the Sustainable Development Commission as well as being involved in the establishment and early years of Comic Relief including the role of first Grants Director for Africa. Will has also been Chairman of the BBC Children in Need Appeal, and Special Advisor to the United Nations Development Programme (UNDP) between 2004 and 2009. For twelve years he was a Trustee, and latterly Chairman, of the Overseas Development Institute (ODI). Until December 2016 he was co-Chair of the Kent Nature Partnership.