SAA Takes Off with Africa’s Biggest Food, Beverage and Business Opportunities Event

Following an agreement between South African Airways (SAA) and Exhibition Management Services (EMS), all exhibitors and visitors who choose to fly via SAA to the expo organiser’s two premier shows will enjoy special flight discounts of up to 18%. Africa’s Big Seven (AB7) is the continent’s largest food and beverage trade show, and the Southern African International Trade Exhibition (SAITEX) is Africa’s biggest business opportunities expo, both take place from 22 to 24 June at Gallagher Convention Centre, Midrand, Johannesburg.
John Thomson, Managing Director of EMS, is thrilled to provide even more benefits for show participants. “It’s the first time ever that we have been able to offer our loyal clients assistance with their travel,” says Thomson. “SAA’s discounted rates are significant, and of real value when everyone is looking to save costs.”
Record attendance – almost 1 000 exhibitors, and more than 16 800 visitors from 50 countries – was a highlight of last year’s shows, and many more are expected to arrive this year. Participants can expect to pick up dozens of new contacts, hundreds of business leads and see thousands of new products at AB7 and SAITEX this year.
“Africa’s Big Seven is the biggest food and beverage expo in Africa, comprising seven components each focused on specific sectors of the F&B industry such as baking products and equipment, food production and manufacturing, bottling and packaging, catering and hospitality, flavours and additives, merchandising and retail systems, and everything in between,” explains Thomson.
“SAITEX is our premier business opportunities expo, with exhibitors from around the world showcasing an almost infinite variety of products and services, from home wares, kitchenware, appliances, clothing and textiles, cosmetics and FMCG, home electronics, automotive, building and construction supplies, tools and hardware, furniture and décor – the list is long,” adds Thomson.
“Every year, show statistics and exhibitor feedback reinforce our assertion that AB7 and SAITEX together provide a spectacular platform for starting a business, growing a business, finding new customers, sourcing new products, generating leads and making sales – for new businesses, small businesses, one-man-shows and entrepreneurs, all the way up to national and multinational enterprises. AB7 and SAITEX provide an exciting boost to business and confidence in southern Africa every year.”
For more information on the SAA Special Offer, log on to to book your reservation and secure your SAA ticket. Simply enter the conference Promotion Code: SAITEX2014 to receive the discounted event fares.
Africa’s Big Seven takes place from 22 to 24 June at Gallagher Convention Centre, Midrand.
For more information contact Lineke van der Brugghen, Exhibition Management Services.
Tel: +27 11 783 7250. Fax: +27 11 783 7269.
To see a video from AB7 and SAITEX, go to YouTube and type in: Saitex and Africa’s Big 7 2013 exhibitions promotional video.
Ref: SAITEX2014/003


Tasting samples is one of the visitor benefits at AB7

One-on-one interaction is a hallmark of visiting AB7 and SAITEX

South Africa-based Exhibition Management Services (EMS) is one of the longest established event organisers in the country and is the only events company on the continent with years of experience in delivering Pan African exhibition programmes.

With nearly 30 years of networking in Africa, EMS’s database is unique in the industry and enables the unrivalled identification, notification and participation of qualified international trade visitors to its events.

Issued by: CVLC
Date Issued: 11 April 2014
Contact Persons: Catherine Larkin
Telephone: (011) 789-7327 / 083 300 0331
Fax: (011) 787-7865
Postal Address: P O Box 44945, Linden, 2104, South Africa