Russia is the ISM 2013 partner country

Russia is the ISM 2013 partner country
ISM is the most important international platform for trading confectionery and snack items
Russia: A future market with potential

Russia will be the partner country of the 43rd International Sweets and Biscuits Fair (ISM), which will take place in Cologne from 27th to 30th January 2013. At the coming trade fair, the eyes of the confectionary world will turn to the important Russian market, which, with 145 million consumers, represents an attractive sales channel. As the partner country of the world’s most important trade fair for confectionary and snack items, Russia will also be able to demonstrate its special qualities when it comes to making finished and semi-finished products. Russia’s partner country activities will be organised under the auspices of the Association of the Enterprises of the Confectionery Industry of Russia (ASCOND).

Every year at ISM, approximately 1,400 exhibitors from around 60 countries come together with some 35,000 buyers from over 150 countries. With over 80 per cent of exhibitors and more than 60 per cent of visitors coming from outside Germany, ISM is one of the most international trade fair platforms in the world.

At the last ISM in 2012, almost 800 specialist buyers from Russia came to Cologne to view the range of confectionary and snack item products available globally. Russia is not only the largest country in the world in terms of area; it is also the home of some 145 million people who generate a considerable demand for food and beverages. Around 80 per cent of the Russian population lives in cities. Some 70 per cent of the disposable income of this urban population is spent on consumer goods and services.

For producers in Germany and other European countries, Russia is already one of the most important sales markets outside of the EU.

ISM 2013 will be an ideal platform to initiate new trade relationships with Russia and to build on those already established. As the partner country, Russia has the opportunity to present itself to the international trading community in a truly attention-grabbing way and thus make new contacts. Supported by the partner country activities, Russian companies have the opportunity of playing a key role at ISM. In other words, they will be able to lay the groundwork for future cooperative projects and business partnerships.

As the world’s leading fair for trade in the confectionery and snack items sector, ISM presents a comprehensive product range of confectionery and snack items in the following product groups: chocolate, sugar confectionery, fine baked goods, snack products, ice cream and raw pastes. Only end-products intended exclusively for retail sale are on show.

ISM is open exclusively to trade visitors from the wholesale and retail trades on all four days.

The organizers of ISM are Koelnmesse and the International Sweets and Biscuits Fair Working Group (AISM), which serves as the conceptual sponsor.

ProSweets Cologne, the international supplier fair for the confectionery industry, will once again take place in parallel to ISM in 2013.

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