Ross Mendham, the businessman who two years back secured a £60,000 financial investment from Peter Jones on the TV show Dragon’s Den has hit a deal with the supermarket chain Sainsburys. The move takes after prior deals with Holland and Barratt, Morrisons and Waitrose, which has seen the organization form into a national brand.

The business has developed on the back of rising interest for without gluten items and not long ago Mr. Mendham additionally dispatched another rice item. Barenaked Noodles are made utilizing the Asian-developed Konjac root; a plant low in starches, sugar and calories. Containing just eight calories for each 100g, they can be utilized as a substitution as a part of dinners for sugars, for example, pasta and spaghetti.

Taking after the arrangement the item will now be accessible in 380 Sainsbury’s stores. Mr. Mendham, who initially built up the item in 2011 whilst searching for a solution for his own weight reduction and dietary needs, said: “We’re charmed that Sainsbury’s are loading our unique low-carb, sans gluten noodles.


“We’re immensely glad to have the capacity to supply our food to an extensive variety of buyers in light of the fact that they’re suitable for such a variety of individuals – and that incorporates those on confined eating methodologies, with wellbeing issues, the individuals who have wellness and preparing requests or are simply hoping to adjust their suppers.”

Sainsbury’s purchaser Lucy McCarthy said: “We perceive the expanding interest for low-carb, sans gluten distinct options for prominent items and are continually searching for approaches to offer our clients fascinating new items, so we’re eager to bring Barenaked Noodles into the Sainsbury’s Oriental extent.”

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