As part of the “International Green Week” in Berlin, REWE announced that it would refrain from using plastic packaging for organic cucumbers in the future. This was announced by the trading company on the occasion of the opening of the topic stand on plastics reduction. This measure should now take place on all REWE and Penny markets, thus also in Würzburg.
Organic cucumbers all year round with adhesive label
To date, the REWE Group has already made 1,122 packaging more environmentally friendly. The intent is to “avoid, reduce, improve,” says CEO Lionel Souque. By not using plastic packaging for organic cucumbers, they have come one step closer to the goal of 100% more environmentally friendly packaging by the end of 2030. The sensitive vegetables should now be offered only with adhesive labels. This has already happened nationwide with celeriac, flower and white cabbage, fennel and zucchini from REWE Bio, which are only labeled with adhesive labels or adhesive tapes. Also first attempts of “Natural Branding”, ie labels, which are provided by laser beam in the fruit, were completed in 2017.
In the winter months, the cucumbers are imported primarily from Spain, which is why the shrink film should protect against dehydration and damage. Now, the complex transport processes have been changed so that organic cucumbers no longer have to be sealed all year round and still remain fresh and qualitative. This happened among all participating trading partners and leads to a saving of 80,000 kilograms of plastic per year.
Other supermarkets are also on the move towards plastic waiver in packaging. Only recently it became known that discounter NORMA renounce in the future on the outer packaging of their organic Faitrade bananas. Here, the fruit is characterized by a meaningful banderole, which saves around 50% of the plastic packaging material used so far. Step by step, product packaging made of plastic is to be dismantled.