Europe Retail News

Retailers announces big discounts ahead of Valentines’ day


valentines-day-wallpapers24The Valentines’ week has started, so does the discounts. Retailers are announcing crazy deals to lure in Romeos and Juliets who are in spending spree ahead of the D day. Aldi has launched its new underwear label, keeping it budget friendly as always. Aldi’s first Lingerie range includes a £3.99 satin bra, a two pack of briefs for £3.99 and a £9.99 satin kimono wrap. The discounter boasts this to be 83% cheaper than Marks & Spencer’s.

The German discounter plans to woo customers from other supermarkets to buy their smalls from Aldi for as low as £3.99. Valentines’ makes the perfect occasion for these romantic gifts. Apart from Aldi Poundland has also launched products focusing on the auspicious day. This includes heart-shaped photo frames and ceramic letters that spell ’love’, rose petals and garlands.

Heath and Beauty companies like Boots and Superdrug are focusing more on the sales of their perfume brands. Superdrug has announced a price cut on Boss Bottled Night, Ghost and Lacoste Touch of Pink by half. Whereas Boots has reduced prices by 50 percent for perfumes including Lancome Miracle, Eternity Moment and Paco Rabanne XS. Boots has also introduced promotions on various beauty products like Elegance straighteners and Remington Grooming Gift Packs.

Debenhams has turned its department stores into destination for gifts with its ‘Found It’ campaign starting last week. The retailer also has big deals on selected perfumes, lingerie, jewellery, watches and handbags. Personalised custom gifts are expected to make a big impact on this year’s Valentines’ sale. Having this in mind, Boots offers a half price discount on its custom printed cushions.

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