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Retailer Celebrating ‘Reverse 7-Eleven Day’

revers 7 -11 dayOnce every year, on July 11 (7/11), 7-Eleven Inc. praises its birthday on 7-Eleven Day by giving a huge number of clients a free little Slurpee drink. Now on November 7 (11/7), or Reverse 7-Eleven Day, the retailer is requesting that its clients give back the same to their community.

Saturday, November 7 from 12:01 a.m. to 11:59 p.m. is “Name Your Own Price Slurpee Day,” when 7-Eleven clients are welcome to choose the price of any size Slurpee refreshment they purchase. Clients can choose any glass, including refillable mugs, and name their price on and 7-Eleven will donate the entire amount of the net sales to Feeding America and its countrywide network of food banks. Funds will help resident food banks in the places where customers buy the Slurpee drinks.

The organization has set no minimum price or number of Slurpee beverages for this unique fund raising innovation. “7-Eleven offers back to our clients consistently on 7-Eleven Day,” said Laura Gordon, VP of brand innovation. “On Reverse 7-Eleven Day, we are requesting our clients to give back to their groups while making the most of their loved treat, Slurpee.”

Feeding America is a noteworthy domestic hunger-relief association, with a network of 200 fellow food banks in the country. Every food bank gives foodstuffs to local food kitchens, meal programs, shelters and other community offices that support 46 million people at danger of hunger, including 12 million children and seven million seniors. The Name Your Own Price Slurpee Day advancement is a first for the retailer, which is urging its clients to give to an imperative reason while tasting on their most loved Slurpee flavors.

Dallas-based 7 Eleven operates roughly 10,700 7 Eleven convenience stores in North America. All-inclusive, there are almost 57,400 7 Eleven c-stores in 17 nations.

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