All the retailers including largest retailers in the world are having a tough time to figure out what all strategies, tools and techniques would ensure customer connection and satisfaction. People have become smart and have stopped going gaga over advertisments hence, it has become very difficult for retailers to win over their customers and have started asking consumers what their expectations are. As the time of creating a need for a particular object has vanished and now is the time to cater what is required.
In order to gain success it is extremely important to know what the customer needs and which techniques of PR, advertising and branding attracts their attention. Although establishing presence is not enough the retailers also need to understand that what kind of service the customers are wanting at the store.
To understand and look into the issue of why the standards of retail stores should be raised and how in an e-commerce journey, customer expectations can be exceeded, Retail Marketing Hong Kong 2018 is back for the fifth time on 9th of May 2018. Gathering the best industry insights and help in keeping a track of the latest trends that would help in exploring the Future of Retail Business.