Quirky air plants prove popular with Waitrose customers

Quirky air plants prove popular with Waitrose customers

Quirky air plants prove popular with Waitrose customers

Houseplants are back in the limelight, with annual sales up 33% at Waitrose and sales of air plants up 14% month on month at WaitroseGarden.com.

Air plants, which grow without the need for soil, make the perfect, low-maintenance houseplant and Waitrose Garden, the Waitrose online dedicated garden centre, sells a range of 13 different varieties. Particularly popular are the unusual Hanging Jellyfish air plants, sales of which are up 39% month on month.

Each ‘jellyfish’ is made from an air plant (tillandsia) housed inside a sea urchin shell which is hung upside down on a looped, clear line to create the illusion that it is magically floating in mid-air.

Evidence for the growing houseplants trend can be seen across Instagram, with an increasing number of plant-filled accounts and posts with hashtags dedicated to the craze, including #urbanjungle and #plantgang.

Jo Carman from WaitroseGarden.com says; “Houseplants are a great introduction to gardening and the strong sales we’re seeing reflect the interior design trend for bringing the outside ‘in’ as well as the popularity of plants to create a calming atmosphere in the home, especially in urban areas. These hanging jellyfish are a fun addition to a range of soil-free air plants and are perfect for smaller rooms.”

Hanging Jellyfish (air plants) are available online at www.waitrosegarden.com, priced at £12.99 for one or £36 for three.

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