Latest News

Quirky air plants prove popular with Waitrose customers


Quirky air plants prove popular with Waitrose customers

Houseplants are back in the limelight, with annual sales up 33% at Waitrose and sales of air plants up 14% month on month at

Air plants, which grow without the need for soil, make the perfect, low-maintenance houseplant and Waitrose Garden, the Waitrose online dedicated garden centre, sells a range of 13 different varieties. Particularly popular are the unusual Hanging Jellyfish air plants, sales of which are up 39% month on month.

Each ‘jellyfish’ is made from an air plant (tillandsia) housed inside a sea urchin shell which is hung upside down on a looped, clear line to create the illusion that it is magically floating in mid-air.

Evidence for the growing houseplants trend can be seen across Instagram, with an increasing number of plant-filled accounts and posts with hashtags dedicated to the craze, including #urbanjungle and #plantgang.

Jo Carman from says; “Houseplants are a great introduction to gardening and the strong sales we’re seeing reflect the interior design trend for bringing the outside ‘in’ as well as the popularity of plants to create a calming atmosphere in the home, especially in urban areas. These hanging jellyfish are a fun addition to a range of soil-free air plants and are perfect for smaller rooms.”

Hanging Jellyfish (air plants) are available online at, priced at £12.99 for one or £36 for three.

Related posts

The iPhone 8 May Be Bigger Than The iPhone 7, Its Predecessor


Christina Malcolm Carat and iProspect.


Commonwealth Games set to boost sales in Scottish food and drink