Quirky air plants prove popular with Waitrose customers
Houseplants are back in the limelight, with annual sales up 33% at Waitrose and sales of air plants up 14% month on month at WaitroseGarden.com.
Air plants, which grow without the need for soil, make the perfect, low-maintenance houseplant and Waitrose Garden, the Waitrose online dedicated garden centre, sells a range of 13 different varieties. Particularly popular are the unusual Hanging Jellyfish air plants, sales of which are up 39% month on month.
Each ‘jellyfish’ is made from an air plant (tillandsia) housed inside a sea urchin shell which is hung upside down on a looped, clear line to create the illusion that it is magically floating in mid-air.
Evidence for the growing houseplants trend can be seen across Instagram, with an increasing number of plant-filled accounts and posts with hashtags dedicated to the craze, including #urbanjungle and #plantgang.
Jo Carman from WaitroseGarden.com says; “Houseplants are a great introduction to gardening and the strong sales we’re seeing reflect the interior design trend for bringing the outside ‘in’ as well as the popularity of plants to create a calming atmosphere in the home, especially in urban areas. These hanging jellyfish are a fun addition to a range of soil-free air plants and are perfect for smaller rooms.”
Hanging Jellyfish (air plants) are available online at www.waitrosegarden.com, priced at £12.99 for one or £36 for three.