Quality buyers pack the aisles at hugelysuccessful Natural Products Scandinavia & Nordic Organic Food Fair 2018

Quality buyers pack the aisles at hugelysuccessful Natural Products Scandinavia & Nordic Organic Food Fair 2018

Quality buyers pack the aisles at hugely
successful Natural Products Scandinavia & Nordic Organic Food Fair 2018

4488 attendees from 66 countries – including senior representatives from
Holland and Barrett, Life, Helsekost, Matas, Dansk Supermarket, IKEA, Arket
(H&M), ICA, Axfood, Coop Trading, Netto, Lidl, Magasin du Nord, Orkla,
Midsona and Total Produce – some of Scandinavia’s biggest buyers, retailers and
distributors – were packing the aisles at Natural Products Scandinavia and the
Nordic Organic Food Fair 2018.

Held at MalmöMässan on 14-15 November, the
event brought together key decision makers from over 1700 companies
– interested in expanding their organic food, drink, and eco-living offering
from over 500 exhibitors. Notably nearly a third of visitors cited a corporate
spend of over
€500,000, and 9% reported over €5 million.

“Established as the biggest show for
natural and organic in the Nordic region, Natural Products Scandinavia and the
Nordic Organic Food Fair was a must-attend event for the industry. Many
exhibitors have already reported record orders and hailed the show as a
significant success,” says Fiona Allen, portfolio director of Natural Products
Scandinavia & Nordic Organic Food Fair.

“This year’s line-up offered our visitors
an unrivalled opportunity to see the latest eco living and organic innovations
on the market and also get expert advice and insights from leading industry
speakers.  From the business deals across the floor, to the standing room
only Holland & Barrett live pitch, as well as the exhibition stands that
just looked incredible – everyone should be very proud of the creativity and
innovation on show here.  This is a fantastic industry to be a part of!”
she says.

‘High calibre’ buyers and ‘impressive’
visitor names 

The quality of buyers in attendance
certainly didn’t go unnoticed by exhibitors.  Many have said the show is
the ‘perfect opportunity’ to meet ‘high calibre’ contacts and potential
business partners, that have the ‘same ethos’ and ‘appreciate the value’ of
eco-alternative products.

Commenting on her exhibiting experience
Anna Brightman, co-founder of Upcircle (and Optiat) says: “We’ve had another
brilliant year exhibiting at Natural Products Scandinavia in Malmö.  This
year we launched our rebrand at the show – a fantastic opportunity to show our
new range to our existing partners as well as lots of new ones.  A
highlight for us this year was pitching to Holland & Barrett Sweden – and
walking away with a listing.  What a phenomenal outcome, and a brilliant
way to get our rebrand off to a flying start!” 

“I was impressed with the planning of the
event, the calibre of exhibitors and the impressive visitor names across the
show floor.  The program was fully booked with a lot of captivating
presentations and seminars.  I must say it is the place to be if you want
to be in the organic business,” says Emma Bergqvist, founder of Tree of Brands
and president of NOC Sweden.

“Natural
Products Scandinavia is a super, fun show where the active participation of the
visitors (for instance in the Holland & Barrett pitch) adds a good twist to
these kind of events.  The B2B matchmaking with the Enterprise European
Network also deserves the attention of any company looking to attend. 
Since the fair I’ve been bombarded with requests from many companies around the
world wanting to do business with us, which has been a superb result,” says
Martin Chab, founder of Ginger Diamonds Sweden AB.

“We found the show to have a high calibre
of visitors and was very well organised.  We met enthusiastic retailers
and buyers, who are ideal for our certified natural skincare brand.  They
have the same ethos of us and see that natural skincare is the way forward,
especially for pregnancy, baby and all mothers,” says Jan Bastard, company
director at Motherly Love.

“Our goal at this year’s exhibition was to
identify potential distributors for Sweden and Norway since we already export
to Finland and Denmark. We now have the luxury to choose between a few
distributors for Sweden and Norway, so we’re very pleased with the result,”
says Jacob Thundil, director at CocoFina.

“Natural Products Scandinavia was a great
way for us to meet fellow brands, retailers, and distributors who appreciate
the value in eco-alternative products.  We not only formed new business
relationships, but also gained invaluable knowledge and insight into business
trends,” says Sara Moradi, founder of Ivyverdure.

Insights, reports and future trends

Alongside the show’s bustling exhibition,
the three theatres (Natural Theatre, Organic Theatre & Natural Beauty
Theatre) were a hive of activity throughout.  Highlights included a Baltic
research report from Natural Products Global and Moreganic Sourcing,
Ekoweb’s annual organic market report, Euromonitor International’s
trends in health and wellness, Kosmetikk editor Kristine Rødland’s top
beauty picks from the show-floor, Packbridge delivered two sessions about sustainable
packaging, and the show’s first live innovation pitch to Holland & Barrett
drew in the crowds.

Renowned for displaying the latest products
to hit the market, the show-floor was full of new launches and never seen
before product innovations.  Optiat launched their new re-branded
‘UpCircle’ – a line of products using waste that would otherwise be thrown
away, whilst PEZ International GmbH previewed its very first organic ‘porridge
to go’ in pouches.  As well as its range of luxury speciality teas (including
one of the most expensive tea’s in the world’), London Tea Exchange introduced
its organic Matcha green tea energy drink.  Hevea launched its range of
non-toxic/sustainable natural rubber products for dogs and children, Myrtle
& Maude presented its new cruelty- free Hydrogel stretch-mark belly mask
and Polskie Wody Lecznicze launched its range of ‘healing waters’ that contain
natural iodine.  As well as this, visitors had a sumptuous display of the
latest products in the Innovation Zone, where they could also vote for their
favourite products entered into the Natural & Organic Awards Scandinavia.

To
see the results of The Natural & Organic Awards Scandinavia, please visit www.naturalproductsscandinavia.com/natural-organic-awards-scandinavia-2018-winners-announced.

Eco-Life Scandinavia launched

Event organiser, Diversified Communications
UK, has revealed a new brand and visual identity for Natural Products
Scandinavia, which will be known moving forward as Eco Life Scandinavia. 
This subtle yet significant change reflects the evolving nature of the vibrant
sector that it serves and helps to align the brand with Diversified’s existing
natural and organic portfolio.  Continuing to run alongside the Nordic
Organic Food Fair, the show is set to feature the very latest eco, sustainable,
vegan, and free-from products in food, drink, health, beauty, and eco-living.

“The new branding and name for 2019 helps
to align better with the Scandinavian market. With ambitious plans to grow the
show, we felt that the new name, Eco Life Scandinavia, reflects the
ever-changing eco and sustainable living market and perfectly summaries what
the show is all about,” explains portfolio director Fiona Allen.

“The event is more than just another trade
show, it’s an aspirational and dynamic event that helps to promote a
sustainable future – and is the annual focal event for the industry to meet and
do business,” she adds. 

Save the
date for 2019

Eco Life
Scandinavia and the Nordic Organic Food Fair returns to MalmöMässan on 13-14
November 2019.

For more
information, please visit the website on www.naturalproductsscandinavia.com and www.nordicorganicexpo.com

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