Price Chopper and WNYT team up again to help victims of Superstorm Sandy “Your Help Counts: Sandy’ campaign comes to the aid of those affected

Price Chopper and WNYT NewsChannel 13 have launched the
“Your Help Counts: Sandy” fundraising pin up campaign for the American Red Cross to help victims of
the devastation wrought in New York and beyond by Superstorm Sandy.
Price Chopper will match the first $10,000 raised by its customers. People can purchase window signs
for $1 at Price Chopper to show their support for the American Red Cross Disaster Relief. Price
Chopper will have Red Crosses available at checkouts in all 130 stores located in NY, VT, MA, NH, CT
and PA.
The “Your Help Counts” fundraising program has been an ongoing partnership between Price Chopper,
News Channel 13 and the Red Cross for more than 15 years and is activated in times of local, national
and international disasters.
“Working together with our media partner, WNYT News Channel 13 Albany, we are confident that the
campaign will quickly raise much needed awareness and money to help those affected by the hurricane,”
said Mona Golub, the chain’s VP Public Relations and Consumer and Marketing Services.
“Price Chopper’s customers and teammates have always been there to assist victims of natural disaster,
whether internationally, nationally or regionally. This time, the need is close to home. By contributing
directly to the Red Cross at any open register, via our Your Help Counts: Sandy pin-up program,
neighbors can help neighbors deal with the flooding and residual damage that Superstorm Sandy’s wrath
unleashed throughout the Northeast,” said Golub.
“As always, we stand with the Red Cross and Price Chopper to help those in need after natural disasters.
We know that the Capital Region will join us by donating all they can, so our neighbors along the coast
can get back on their feet as quickly as possible,” said Steve Baboulis, WNYT NewsChannel 13 General
“Once again, we are able to count on Price Chopper, its customers and NewsChannel 13 to help us when
disasters strike,” said Gary Striar, CEO of American Red Cross Northeastern New York Region. “The
money collected will support the Red Cross efforts to provide comfort and aid to victims of Superstorm
Sandy. The Red Cross is extremely fortunate to have such strong community supporters as Price
Chopper and NewsChannel 13.”
Shelters are open in nine states and the Red Cross is ramping up a massive feeding operation to get hot
meals to residents in places like Long Island, Manhattan, Staten Island and New Jersey.
• More than 7,000 people spent Wednesday night in 115 Red Cross shelters spanning nine states
including New Jersey, New York, Pennsylvania, Connecticut, Rhode Island, Maryland,
Delaware, West Virginia, Ohio and the District of Columbia.
• The Red Cross has
o deployed 12 mobile kitchens capable of making 198,000 meals a day and shipped more
than 334,000 shelf-stable meals to the area
o served nearly 164,000 meals so far
o activated more than 230 response vehicles, more than two-thirds of the entire Red Cross
fleet, which are beginning to distribute meals, water and snacks in some areas
o mobilized more than 3,300 disaster workers from all over the country
o deployed 50 trailers of relief supplies such as clean-up kits, rakes, shovels, tarps, dust
masks and work gloves.
The response to Sandy is very large and very costly and the Red Cross needs the public’s help now.
• To donate visit, call 1-800-RED CROSS (1-800-733-2767) or text the word
REDCROSS to 90999 to make a $10 donation.
• Your gift enables the Red Cross to provide shelter, food, emotional support and other assistance
to those affected.
• Contributions may also be sent to your local Red Cross chapter or to the American Red Cross,
P.O. Box 37243, Washington, DC 20013.
About the American Red Cross:
The American Red Cross prevents and alleviates human suffering in the face of emergencies by
mobilizing the power of volunteers and the generosity of donors. For more information, please visit

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