PRICE CHOPPER AGAIN AGREES TO DONATE ALL NEEDED

PRICE CHOPPER AGAIN AGREES TO DONATE ALL NEEDED

Price Chopper Supermarkets today announced that it will donate more  than 11,000 pounds of turkey needed for the 2012 Equinox Thanksgiving Day

Community Dinner. This marks the single largest food donation to the dinner that Equinox has ever received and marks the second year in a row that Price Chopper has committed to provide Equinox and the community with the bulk of turkeys needed for the annual event. “We are so grateful to have Price Chopper in our community, as a supporter of our everyday programs and services and as the major provider for our Thanksgiving Day Community Dinner. Their generosity will make a huge difference for us as we work to feed more than 9,500 of our Capital Region neighbors this year,” said Dorothy Cucinelli,

Equinox CEO.Price Chopper and Equinox also announced the expansion of Project Soup, an innovative program started last year that provides post-holiday meals to those in need by turning into soup stock the meat and bones left over from the dinner. Price Chopper will donate gift cards and recipes to the participating kitchens to help them obtain the other ingredients needed to make filling soups and stews for coming months. Equinox and Price Chopper volunteers will distribute the turkey bones and gift cards to area institutions dedicated to feeding those in need.

“Hunger exists 365 days a year – not just on Thanksgiving — so we came up with the Project Soup concept to help produce additional meals for the hungry in our community after the Thanksgiving Day Community Dinner,” said Mona Golub, Price Chopper’s vice president of public relations and consumer and marketing services.

The leftover turkey and soup bones will be packaged with the Price Chopper gift cards and delivered throughout the region the week after Thanksgiving.

The annual Equinox Thanksgiving Day Community Dinner is one of the largest and longest-running holiday traditions in New York State. Each year, the dinner provides a holiday meal to more than 9,500 lonely, homebound or homeless Capital Region neighbors.

“Price Chopper’s more than five ton turkey donation means that we don’t need to solicit any turkey for the dinner and can focus our efforts on the vital services and programs that we offer to adults and families living with mental illness, adults and adolescents withm chemical dependency, victims of domestic violence, and teens and homeless youth. The problems of homelessness and hunger continue to grow in our area and we appreciate the support of Price Chopper and all of our community volunteers.

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