America Latest News People

Premier Fixtures names Robert Bomholt Sr. Vice President of Business Development – Hospitality Sector


Premier Fixtures today names Robert Bomholt as Senior Vice President of Business Development in the Hospitality Sector.

Bomholt has a long track record of driving business growth, market position, operational efficiencies and service excellence working with three notable companies in the hospitality category – delivering significant process improvement, cost reduction, market penetration and winning business strategies to firms like Pinnacle South, LLC, Kimball International and NCR Corporation – all of which he now brings to Premier Fixtures.

At Pinnacle South, Bomholt implemented sourcing initiatives that saved $1.25 M in the first twelve months as well as targeting new market opportunities including student housing, international branded hotels and other complimentary furnishings to significantly grow the business.

At Kimball International, Bomholt was continually selected for mission-critical assignments as he progressed from Director of Operations to Vice President of Sales and to Vice President / General Manager, where he earned substantial returns on capital in a $14 M turnaround effort; achieved deep relationships with multiple national hotel chains, capturing a major portion of their annual spend, and created new operations in upholstered seating and case goods, driving double digit growth and market share in US manufactured products.

At NCR Corporation, advancing to Director of Global Supply Chain, Bomholt led the financial and strategic planning of NCR’s worldwide field operations in 120 countries with an annual operating budget of $100M. He also achieved customer satisfaction scores exceeding 96% in quality, lead time and on-time delivery, as well as re-engineered the supply chain model reducing product costs, transportation and fulfillment expenses by 20%.

Over the years, Bomholt has applied his passion for customer service, entrepreneurial spirit and a high degree of agility, energy and enthusiasm to mentor top talent, instill a culture of success and inspire trust among internal and external stakeholders from the factory floor to the C-suite.

“I can’t wait to hit the ground running,” said Bomholt. “Premier is putting together the best resources, skills and talent and applying it all to best in class product development, engineering and project management to make sure that we deliver perfect quality, on time – all wrapped in a tremendous level of customer service.” On Premier’s customer service reputation, he continues “If you do what you say you’re going to do and deliver the proper form, fit, functionality, and quality – on time – every time – at a great value, how can you not help your customers succeed?”

Bomholt plans to work with the great people and great skills that exist at Premier and apply them to the hospitality marketplace with gusto, noting that with Premier’s ability to outfit anything from a 5000 room luxury hotel to a single custom piece in a boutique property’s lobby, with the same creativity, finesse and exacting detail, will create opportunities for market penetration in this category that seem endless.

Richard Jackson, Premier’s CEO, has been making a significant investment into the hospitality market, noting that “Robert Bomholt is exactly the right individual to lead Premier into the broader hospitality space. He is a visionary who brings a unique, transformative perspective. We are excited to have him at the Premier table.”

Nelson Goodman, Premier’s President & Founder adds, “I’m excited to have Bob leading our hospitality vertical. We’re making a significant investment in infrastructure towards this hospitality play, which I’m confident will be a great success for Premier.”

Related posts

The Future of Consumer Electronics and Appliances




A promising and innovative exhibition!