Carrefour and Medi-Market have entered into a partnership. Parapharmacy products will be implemented via corner shops in Carrefour hypermarkets and some will also welcome pharmacists to deliver medicines.
After Colruyt announced its intention to establish pharmacies next door or in its supermarkets, it is now the turn of Carrefour to follow suit by announcing a partnership with Medi-Market.
“The objective of this agreement is to open Medi-Market in Carrefour hypermarkets and offer a wide range of health and wellness products,” the distributor announced. Medi-Market is also planning the installation of a pharmacy in certain new points of sale in Carrefour Hypermarkets.
Carrefour Belgium is convinced of the complementary nature of the two brands. The Medi-Market sales area will be separated from the Carrefour Hypermarket thanks to the concept of a shop-in-shop. The concept of parapharmacy will be extended to different Carrefour Hypermarkets where the demand for this type of products is strong and where space is sufficient.