Per capita spend on grocery expected to rise by $330.3 in Kenya

Per capita spend on grocery expected to rise by $330.3 in Kenya

Africa fast growing middle classs

The per capita spend on grocery in Kenya is expected to rise to $330.3. According to the Kenya Grocery Retail Market Report for 2016 – 2020 period, the country’s per capita spend for the four years up to 2020 would reach $330.3. The report also says that the market is dominated by domestic retailers such as Nakumatt, Tuskys, Naivas, Uchumi and Ukwala. The report signals a major change in purchasing patterns, with increased spend on added value products in the fresh food, health and beauty, and alcohol categories.

Kenya’s grocery retailing landscape might also will undergo major change with a long list of smaller chains making dominance, this includes companies like Chandarana or Tumaini (Nairobi) or Woolmatt (Rift Valley). Research and Markets in its market report “The Grocery Retail Market in Kenya – Key Issues, Winning Strategies and Forecasts to 2020” suggests these findings.

This report analyzes the grocery retail market in Kenya. It provides in depth historic data and five year forecasts on the growth of the grocery retail market. The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size and the leading supermarket chains, and the future outlook – for supermarket retailing, online grocery.

Kenya has one of the most formalized grocery retail markets in Africa. It also somewhat unusual in that supermarket retailing outside the major cities is also well developed. But despite the reputation of the Kenyan grocery retail sector being advanced, modern and consolidated, it is still relatively unsaturated.

Full report can be found here: http://www.researchandmarkets.com/research/k935wv/the_grocery

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