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Payment-enabled self-serve beer taps are increasing speed of service & improving customer experience

Drink Command has released a new self-service draft beer system that allows customers to pour and pay for their drinks directly at the beer tap. With full-service payment management from Verifone (NYSE: PAY), venues throughout the UK and Ireland can now install the technology to reduce queues, improve speed of service and enable customers to pay with contactless, NFC and other payment methods at the tap.

Hilton Hotels and The University of Reading are among the first innovative operators in the UK to realize the benefits of the self-serve trend to their venues and operations.

“Our 16 tap self-serve beer wall has allowed us to increase our capacity to serve more customers and hold our existing staff levels by giving patrons the option to order from the bar, or serve themselves at their leisure,” said Matt Tebbit, Head of Residential Catering and Bars at The University of Reading.

“There is a change of mind-set happening in the beer dispense industry, similar to how self-serve technology has improved the way we buy petrol for our cars, or how supermarkets have improved queuing times with self-scan checkouts,” said Robbie Ward, Marketing Director at Drink Command. “By focusing on beer industry ‘pain points,’ such as capacity issues at busy venues and payment complexity, we have created a solution that is being adopted by the beer industry at scale.”

With installations in 26 countries globally, Drink Command are the recognised experts in self-serve draft beer technology. Its solution’s integration with Verifone’s full-scale payment-as-a service (PaaS) offering, including payment terminals, gateway services, estate management and device monitoring, enables Drink Command to offer cashless payment solutions for clients with easy setup and integration with existing merchant bank card facilities.

“Consumer expectations are radically changing. They prefer spending money on events, or ‘experiences,’ but demand the speed of service they’ve grown accustomed to online,” said Kevin Freeguard, Vice President and Managing Director, Verifone UK and Ireland. “Drink Command enables hospitality venues to meet customers’ evolving demands in an innovative way, while also addressing their payment system needs, with a single ‘all-in-one’ solution.”

Drink Command will be showcasing their new self-serve draft beer taps with payment integration at Stand 8124, BarTechLive Expo, ExCel London on September 26th and 27th 2017. Further information about Drink Command technology is available at or by contacting 0203 6426386 or

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