Paris Retail Week will take place from 12th to 14th September 2016 at the Porte de Versailles. Over the 3 days, professionals from the retail and e-commerce sector will come together to assess the current state of the market, to reflect on tomorrow’s concepts and decipher the latest innovative solutions.
With almost 300 free events, including conferences, Plenary Sessions, Special Sessions, Academies, Keynotes and Solutions Workshops –, this is a unique opportunity to explore the retail world of today and tomorrow .
Read on to discover the highlights of this year’s event.
Market analysis – The arrival of augmented retail
With the arrival of digitalisation in our daily lives, the boundaries between physical retail and e-commerce are fading for the benefit of a hyper-connected consumer in search of experiences. Retail is becoming augmented retail, the key theme of Paris Retail Week 2016.
The experts present at Paris Retail Week will throw the light on this new consumer trend with four plenary sessions devoted to augmented retail :
Augmented Retail: The response to the augmented consumer – Monday 12th September
Analysis of the market Speakers will include: Ghadi Hobeika Marketing Director Fnac, Thierry Lernon General Manager eCommerce, CRM, cross-canal, Magasins But
Augmented Retail : Emotional Brand Experience –
Tuesday 13rd September Overview of strategies Speakers will include: Jessica Delpirou VP Southern Europe Meetic, Pierre Villeneuve Chief Customer Officer IKEA
Augmented Retail : capitalising on consumption moments – Wednesday 14th September
Which strategy, which tools and which offer should be adopted? Speakers will include: François Loviton Retail Director Google
Augmented Retail : Accelerated Supply –
Wednesday 14th September Delivery and services- How to meet new requirements Speakers will include: Delphine Mousseau VP Markets Zalando, Franck Journo Development, Marketing and Communication Director ADS – Rakuten Group