A great deal of customers hit the high road every year for the Boxing Day deals. In any case, this year, a large portion of them will be gobbling up discounted merchandise somewhat early. Customers are expected to spend more than £700million on deals in a record-breaking online shopping bonanza, new figures uncover.
A survey for Barclaycard found that 32 percent of people who participate in online shopping do it just because they don’t want to be left out of the deals and bargains these online retailers have to offer. Another 18 percent shop just to overcome the boredom and wanted to do something and 15 percent shops to replace their Christmas presents that they found displeasing, the survey found.
Around 15 percent of those wanting to shop would do it on Christmas Day. Online sales started vigorously from Christmas Eve. Garments retailers have been affected by what is turning out to be the hottest December in 70 years, while Black Friday in November drove various high road chains to start deals early.
Record numbers of customers are estimated to spend a significant portion of today on the online rather than with their families – either to exploit the business or to return unwanted gifts. They will sprinkle out £728million – up 11 percent on the £658million spent by online customers on December 25, 2014, as indicated by information firm Experian and web retailing exchange affiliation IMRG.