Asda is allowing customers to collect and return online orders placed with third party retailers through any one of 614 Asda stores across UK. The service titled ToYou, takes advantage of the huge country wide network of the retailer and is expected to draw more customers to its stores.
The retailer ensured that the ToYou service would be a ” game changer.” The company aims in accomplishing 40 million more customers each year by 2019 by exploiting the desire of online retailers to have a physical locality – there are 1.5 billion parcels passed on consistently all over the UK.
Fashion retailer Missguided is the first company to join to the scheme. Asda is in dialogues with three to four potential businesses to sign up to the program. “Interest for Internet shopping is continually expanding and with it develops the craving of online merchants to have physical stores where their clients can get to, said Ian Stansfield, Vice President of Asda’s logistics services and supply chain. “Not just are we furnishing online retailers with a vicinity on the high road but on the other hand we’re connecting a hole for clients who need to gather or return their online orders while completing their window-shopping,” he added.
Clients will have the capacity to track their orders and collect it from a booth or kiosk in Asda store. The presentation of the ToYou administration implies Asda can offer 24-hour delivery on orders that are set before 9pm the earlier day, as opposed to 7pm as some time recently.
The new move to collaborate with online retailers came after the supermarket chain recorded its worst-ever sales figures in the recently released quarterly sales data. Sales decked to 4.7 percent in the second quarter of 2015, which was an all time low in the company’s history. Asda has also announced plans to slow down the proposed store expansion plans in London. The change in shopping habits among consumers and fierce completion from discounters like Lidi and Aldi are hurting Asda more than ever.