Following the steps of Lidl and Aldi, The very special, meatless “Incredible Burger” complements the assortment of the food discounter NORMA. After a test phase in more than 200 branches of the Fürth and Kerpen (NRW) branches, the “Incredible Burger” will soon also be on the shelves in other stores. With the new burger alternative, NORMA is expanding its vegetarian and vegan range, which already consists of more than 180 products.

The “incredible” taste experience is based entirely on soy and wheat protein and costs in the store only 2.99 euros. Garden Gourmet is a wholly-owned subsidiary of Nestlé. For NORMA, the new burger on the refrigerated shelves is the logical further development of the diverse assortment apart from conventional animal products. Even the growing group of vegetarians and vegans finds NORMA products without meat or complete animal ingredients – already more than 180 articles, with a rising tendency. NORMA ranks top in the ranking of the vegan-friendly discounters of the Albert-Schweizer-Stiftung.

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