The Alcampo matrix is immersed in a strategy called Renaissance. As Auchan details the market, this plan aims to find solutions to help change the loss centres. A recipe that highlights a new negotiation with their landlords in markets such as Spain and the survey in the market of other brands that want to occupy part of the sales area.
The company has already reached several agreements with technology brands in China and will conduct tests with several partners in France during the second half of 2019. A measure that has also been made by its French rival Carrefour with a pact with Fnac Darty for the opening of corners of the Consumer electronics brand in two hypermarkets.
On the other hand, in June, Auchan Retail sold its stores and e-commerce business in Vietnam to the Vietnamese company Saigon Coop, which will be completed in the second half of 2019. With these divestments and with its plan, the chain expects a cost savings of about 1,100 million euros.