Nexba is joining Sainsbury’s


The Australian brand Nexba is looking for a footstep in the U.K by signing a distribution deal with supermarket chain Sainsbury’s.

The famous naturally sugar-free brand Nexba has announced recently that it is including its products on the shelves of the giant supermarket retailer Sainsbury’s.

Nexia will be available in 500 Sainsbury’s stores around the U.K, Troy Douglas one of the founding parents of the Brand has stated: “The UK soft drink levy has already seen a rise in artificial substitutes as brands seek quick fixes to maintain ‘sweetness’,”

He added: “We believe all brands and food and beverage categories that are high sugar should seek to have Naturally Sugar Free alternatives that don’t compromise on taste and do not use artificial ingredients”.