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New Year signals new opportunities in Asia


New Year signals new opportunities in Asia

 As the New Year dawns, fresh produce exporters around the world are capitalising on exciting opportunities in the fast-growing Asian markets.

Surging demand from China has helped Chile to achieve remarkable growth for its 2014/15 cherry exports. This season’s shipments had already topped 85,000 tonnes as of 7 January, up by almost 38 per cent on the corresponding period of 2013/14, according to the Chilean Exporters Association (Asoex). And China/Hong Kong has accounted for some 78 per cent of Chile’s total cherry exports, up from 68 per cent last season.

Other exporting countries that recently clinched access to China are also hopeful of successful campaigns in 2015. The first-ever sea shipments of Dutch pears arrived in China at the turn of the year, while Chinese importers and retailers are looking forward to offering Mexican raspberries and blackberries to their customers in the lead up to Chinese New Year for the first time in 2015.

China is by no means the only market in Asia where international fresh produce suppliers are making breakthroughs. Polish exporters, spurred on by the Russian embargo on produce from sources including the EU and US, recently shipped their first apples to Singapore. The December ratification of Australia’s free trade agreement with South Korea is set to create more opportunities for the country’s exports of nuts, citrus and table grapes among other products. And Argentina is eyeing a potential US$200m market for its fresh produce in India, following its recent opening to the Latin American nation’s apples and pears.

All of these exporting countries were exhibiting at ASIA FRUIT LOGISTICA last year to make the most of the opportunities in the dynamic and fast-changing Asian markets.

ASIA FRUIT LOGISTICA returns on 2-4 September 2015 at Hong Kong’s AsiaWorld-Expo Center. Join the biggest and best gathering of the international fresh fruit and vegetable business in Asia under one roof by booking a stand. Exhibitor bookings close on 28 February, so register now to secure your stand.

Altogether, some 478 companies from 38 different countries showcased their products and services at ASIA FRUIT LOGISTICA 2014, a 28 per cent increase on the previous year. Many of the exhibitors were back to build on the business they had developed at previous editions of the trade show.

“We have been coming to ASIA FRUIT LOGISTICA for the past seven years, and we were the first Turkish company to exhibit here,” said Akin Söyleyen, international trade coordinator for Asia at Turkish exporter Aksun. “Over the years, we have gained a lot of good contacts and customers at the fair.”

Visitor numbers were up by 24 per cent, with 8,100 industry professionals from 64 different countries hitting the show floor. Many of them also reported excellent business outcomes.

“ASIA FRUIT LOGISTICA is the only event I can come to and actually close business deals,” said Victor Maroto from Fruttita SA (Chile). “At other major trade shows, it’s more about meeting and greeting people.”

ASIA FRUIT LOGISTICA is exhibiting at Fruit Logistica, the world’s leading fresh fruit and vegetable trade fair in Berlin on 4-6 February. Get more information or find out about registering as an exhibitor or visitor at ASIA FRUIT LOGISTICA 2015 from Hall 5.2, Stand B-03.

An info workshop on Asiafruit Congress and ASIA FRUIT LOGISTICA, hosted by Fruchthandel Magazine, which represents ASIA FRUIT LOGISTICA in Germany, will be held at 10am on Friday 6th February in the Hall Forum (Kleiner Stern) at Fruit Logistica. The workshop is open to all prospective visitors and exhibitors.

Don’t delay, register for your stand at ASIA FRUIT LOGISTICA 2015 today. Application forms can be downloaded from the ASIA FRUIT LOGISTICA website at the following link:

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