New Marsh App Enables Shoppers to ‘Turn Downtime into Dollars’

Marsh Supermarkets is the first retailer in the nation to launch an innovative mobile app that pays its customers for interacting with national brands. Marsh “Fresh Lettuce” is available for free download in the iTunes and Google Play store.

“Marsh is excited to help our customers capture significant savings with this first-of-its-kind app,” said David Palmer, Senior Vice President of Marketing, Sales and Advertising for Marsh. “Fresh Lettuce turns our customers’ downtime into dollars they can use to spend on anything they want in our stores, no matter what is in their basket. The customers are in control of what ads they see, when they choose to see them, and how they want to spend their earned dollars in our stores.”

Customers who download the Marsh “Fresh Lettuce” app will be asked to link their Marsh Fresh Idea card to the app. No personal information is exchanged. After engaging with their favorite national brands through short interactive ads and videos, shoppers earn cash that is loaded directly to their Marsh Fresh Idea loyalty card. Earnings are then applied during checkout, no matter what products are in their basket.

Headquartered in Indiana, Marsh operates 69 Marsh Supermarkets and O’Malia Food Markets in Indiana and Ohio, with 38 Indiana pharmacy locations. Marsh was the first grocery store in the world to use electronic scanners to ring up purchases and today it’s the first retailer in the U.S. to use beacon technology in all of its stores.