US free-from brand Lucy’s is looking to take a bite out of the UK’s fast-growing £200 million gluten free category with the launch of its range of delicious gluten-free cookies. Packed with flavour, they offer customers with or without special dietary needs a delicious sweet treat that has taken our transatlantic cousins by storm since being launched in 2007, building it into a $8 million brand stateside.


Developed by Dr Lucy Gibney in her kitchen as a treat for her son who had severe food allergies, Lucy’s has quickly established itself as one of the best known gluten-free brands in the US.  With a crispy, crunchy and light, airy texture, all Lucy’s cookies are gluten-free and are made without milk, eggs, peanuts or tree nuts such as almonds or hazelnuts in the company’s own dedicated bakery in Virginia.  They are also suitable for vegans and are kosher pareve and contain all natural ingredients, with no high fructose corn syrup and no trans fats.


Available exclusively through natural and organic wholesale distributor Tree of Life, Lucy’s comes in 7 delicious varieties:  Chocolate Mint, Chocolate Chip, Cinnamon Thin, Maple Bliss, Oatmeal Cookie, Ginger Snap and Sugar Cookie.


“Often eating free-from products means sacrificing taste, but that’s not the case with Lucy’s gluten and allergy friendly cookies,” said Tree of Life’s Commercial Director, Mike Kilcourse.  “An award winning brand from the US, Lucy’s still has that homemade flavour that makes it popular not only with people who have dietary intolerances, but also with their friends and family too.  The brand is stocked in over 6,000 outlets across the US, and they are now looking to replicate that success in the UK across the grocery, convenience, health food and food-to-go sectors.”

With attractive ‘home styled’ packaging, the delicious cookie recipes come in handy 37g on-the-go bags or a 156g box containing 16 cookies, priced at £0.99 (RRP) and £2.99 (RRP) respectively.