Many organic items in the fruit and vegetable shelves of Netto Marken-Discount receive customers without foil packaging. Now the food discounter dispenses with all BioBio cucumbers from German cultivation in the majority of Baden-Württemberg and parts of Bavaria on the foil packaging and relies on “natural branding”. Here, the bio-labelling is applied instead of on plastic packaging by laser directly on the surface of the shell. Netto has been selling organic ginger with a natural product label nationwide since 2018 – saving 43 tonnes of plastic annually alone. Where BioBio cucumbers are not yet available with a natural product label, Netto Folienverpackung immediately replaces this with an adhesive label: This reduces Netto’s plastic consumption by another approx. 12 tonnes per year.
Netto Marken-Discount has long been pursuing the goal of making the packaging of its own-brand products more sustainable. Since the beginning of 2019, the grocery retailer has been selling, among other things, nationwide “markettag” apples in a packaging that consists of 40% sun-dried grass (FSC Mix Karton) and consumes less water and energy than conventional paperboard trays made from virgin fibers. Netto is also significantly saving plastic in the self-service meat sector thanks to innovative pre-pack and flat-skin packaging as well as lighter packaging trays. Further measures to avoid the use of plastic and unnecessary packaging in all product areas are planned for the course of 2019 and 2020.