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Netto launches new private label

“Stallglück” is the name of the new private label with which the discounter Netto wants to guarantee better housing conditions. The brand is to be introduced nationwide in all 3800 branches of the supermarket chain.

First, the discounter wants to bring chicken meat on the shelves, later the range is to be expanded to pork and beef. “Stallglück”: Netto is committed to animal welfare.
The products should exclusively come from German attitude, also is dispensed with the feeding of the animals on genetic engineering. The new product range will be introduced nationwide in all 3,800 branches of the discounter. Animal welfare is the background of the project for the promotion.

In addition to the introduction of Nettos own brand “Stallglück” there is another innovation in relation to the food trade from April. Because the big German supermarket chains want to inform from this time, on meat packaging about the keeping conditions of the animals.

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