Nestle water sells its German premium natural spring water Fürst Bismarck to Norddeutsche Hansa-Heemann AG. Fürst Bismarck, which was discovered by Otto von Bismarck in 1906 is one of the strongest regional brands in Germany.
“The premium brand is a good gain and is ideally suited to our renowned mineral waters, Hella and St. Michaelis. We are looking forward to the new location where we have a great interest.” said the Chairman of Hansa-Heemann AG. “Clear as Prince Bismarck” was the slogan with which the Nestlé Group had promoted the mineral water marketed from Sachsenwald. The Swiss World Group has now separated from the well-known North German brand. The acquisition is also a clear strategic decision to strengthen the core sales area in Northern Germany, Reichert said.
The own brands of Hansa-Heemann are called hella mineral fountains and St. Michaelis, are particularly popular in Northern Germany and are marketed by the subsidiary company Hansa Mineralbrunnen GmbH. The customers of the trade marks, among others Werretaler and RiverCola are also the Discounter Aldi Nord and Aldi Süd.
Hansa-Heemann is headquartered in Rellingen and has five production sites throughout Germany. These are located in Trappenkamp, Löhne, Beiseförth, Lehnin and Bruchsal. The factories use all the water reserves and sources that can be found locally. Over 600 employees are employed here.