Nestle, the largest food company in the world measured by revenues, rolled out a surprise in its Japanese market, Sake flavoured Kitkat. According to the company records, 650 pieces of Kitkat are consumed throughout the world in every second. Verge quoted a japanese news website NarNari as saying that the sake flavoured kitkat hit the market on first of February. The new product, according to the company is a “chocolate with the mellow body and smooth aftertaste of sake.
Japan is one of the few countries in the world where Nestle frequently releases new flavours and fondly known as Kitkat paradise. KitKat is also the most sought after chocolate bar in the country. Flavours currently present in the country include strawberry, purple sweet potato, pear, edamame, bean cake, cinnamon cookie, European cheese, matcha-green tea, and exotic sakura. More interestingly, there are even exclusive KitKat boutiques in Tokyo and Kyoto devoted to the chocolate bars.
The new sake flavoured candy is embellished with cherry blossoms, locally known as sakura. Normally during the traditional flower viewing hanami, sake is consumed in Japan. the new chocolate evokes memories of hanami, the company said. Cherry blossoms blooms during spring which is why the sake candy is embellished with sakura. The Kit Kats are made with white chocolate and powdered sake. For a cost of 700 yen ($6 USD) one could buys specially designed nine-piece pack of the chocolate. Whereas the Sakura Butter chips are selling for 120 yen (about $1 USD)