Nature’s Finest initiates premium adult fruit snacks


Fruit snack producer Nature’s Finest, has reported the dispatch of a premium variety of adult fruit snacks. The two new SKU’s will dispatch into retail from mid-February. Newly initiated ‘Juicy Pineapple in Coconut Water’ and ‘Juicy Mango in Coconut Water’ will join the current portfolio of fruit snacks within the brands portfolio.  Banking on the health conscious shoppers, these newly launched fruit snacks revitalizes coconut water, collaborates with prominent exotic fruits.

After Nature’s Finest accomplished great success in the snack market with its 220g variety, the company has introduced a wide variety of products for adults utilizing refreshing carrier liquids. For the newly launched products the company uses coconut water, which is one of the prominent health trends. The snacks will be accessible in 200g pots, taking advantage of the food on-the go pattern, which has seen a noteworthy ascent, with the comfort eating seeing a +39% development contrasted to last year.

Nature’s Finest guarantees all fruits are picked and packed at the crest of its readiness to ensure quality and esteem. The pineapple and mango pieces contain only organic sugars and the addition of coconut water brings improvement to the product.

Georgina Edmonds, marketing manager of Nature’s Finest said they were exceptionally excited to add two new items to the product portfolio. The innovation regarding carrier liquids is regarded as a characteristic progression for the company.  “Nature’s Finest Juicy Pineapple in Coconut Water and Juicy Mango in Coconut Water will be accessible from Waitrose and Morrisons mid-February with a RRP of £1.25.