specialized organic stores are always on the rise. According to Agence Bio, the turnover of the circuit grew by 7.7% last year, crossing the threshold of three billion euros (3096 M €). The number of stores (2700) is also rising.
Dynamic, the circuit nevertheless undergoes the competition of GMS. Sales of these last rose even faster on the bio: + 22.6% in 2018. The market share of specialized organic stores suddenly fell by two points, to 34%.
The strong growth of the parks also begins to cause overheating. According to our information, NaturéO is preparing to weed in its park of 59 stores, located in the northern half of France. “A project of disposals or closures is currently being studied on certain sites where we are facing a very competitive market for organic distribution,” confirms the distributor.
Its sales had increased by 13% last year, to 132 M €. NaturéO has experienced strong growth since its creation in 2007 with the first store in Chartres. Eight units had been open since the end of 2017. Visibly too fast development.