Over 2000 attendees reported for the Scandinavian region’s first ever dedicated natural and organic products trade show in Malmö, Sweden


The international showcase that the Scandinavian natural and organic products industry had been waiting for, Natural Products Scandinavia’s inaugural event in Malmö, Sweden, has been hailed a big success.  Taking place earlier this month on 14-15 October, the show enjoyed an enthusiastic reception from its 2,009 attendees, who travelled from all across Sweden, Denmark, Iceland, Finland, and Norway for the launch.  Buyers from the USA, Spain, France, Hungary, Lithuania, Japan, Saudi Arabia, and the UK, were also seen packing the aisles to see the latest offering from 170 exhibiting companies from 25 different countries.


With 93% of visitors rating the show as excellent/good, Swedish health store retailer Gunnevi Sandwak from Life Europe AB, Scandinavia’s leading retail chain for health products and services, was just one of many “very satisfied” attendees who left the event with a host of new trade contacts: “Natural Products Scandinavia was very good and very interesting.  It was great to see so many new products and trends here!”


“Scandinavia certainly needs this event and a great turn out for the first show proves this!” says visitor Laura Lei Leitner-Eriksson, owner of Swedish natural products importers Aroha AB.


“This was a very good initiative and I found the show incredibly exciting!” adds Richard Hallgren, CEO of RNT (Responsible Nordic Trade) Nutrition AB, distributor of Vital Health Foods.


Having enjoyed strong industry and association endorsement from its inception, Natural Products Scandinavia’s exciting two day line-up attracted many of the Nordic region’s key health stores, pharmacy chains, wholesalers and distributors; including Sunkost, Hälsa för Alla, Life, Nature, Hälsokraft, Helsam, Validus Engros, and Frejborg Distribution.  While nearly a quarter of all surveyed buyers in attendance reported a spending power of over €500,000 (7% of which reported over €5million).  As a result, 52% of exhibitors have demonstrated their continued support for the new show by booking stand space for next year – when Natural Products Scandinavia returns to Malmömässan, Malmö, in October 2013.


Zoe Jackson-Cooper, Natural Products Scandinavia’s event manager, is delighted with how successfully the launch has been received:  “We always knew that Nordic consumers have a greater interest in healthy, sustainable living than virtually anywhere else in the world, and felt that a show like Natural Products Scandinavia would do well here.  But we could never have prepared ourselves for the incredible reception that we have received from both exhibitors and buyers.  It instantly felt like an established event with a great atmosphere, and everyone is saying that it was long overdue.”


“In 25 years of organising trade shows this is, without doubt, the most successful launch I’ve been involved with,” agrees Carsten Holm, managing director of the event’s organiser Diversified Business Communications UK.  “I’ve no doubt that the event will go on to further establish itself as the essential event on the international calendar – not just for Scandinavia but as a truly world-class international trade show.”


The feedback received so far from exhibitors, visitors and the show’s seminar speakers have been overwhelmingly positive.  Notable highlights included sessions by EuroMonitor; UK retail guru Alf Dunbar; Turid Baker (director of BRN – the Norwegian association of food supplement suppliers); EAS director Simon Pettman; and Amarjit Sahota, president of Organic Monitor.  Always a popular speaker at Diversified UK’s Natural & Organic Products Europe event in London, Sahota’s Keynote highlighted the trends and developments for natural and organic cosmetics in the European and Nordic market, and outlined the business openings in the current economic climate.


“With market growth rates slowing in Europe, the natural and organic cosmetics market is becoming highly competitive,” commented Sahota.  “The Nordic market is growing at a faster rate than other markets in Europe, albeit from a small base.  Organic Monitor expects no reason why the natural and organic cosmetics market cannot emulate the success of organic foods in the region; for example the market share of organic foods has reached 7% of total food sales in Denmark.”


Another show feature that certainly generated a wealth of visitor interest was Natural Products Scandinavia’s New Product Showcase.  With many launches timed specifically to coincide with the event, attending buyers were able to enjoy an exclusive preview of exciting new product developments, plus vote for their favourites throughout the day on Sunday 14 October.


The winners of Natural Products Scandinavia’s prestigious New Product Showcase Innovation Awards 2012 are as follows:

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