Martin Lane, a representative at www.money.co.uk “Despite fierce competition in the supermarket sector, M&S appear to be winning the battle by making it clear with their branding that they offer posh nosh, shoppers always know where to go when looking for something that extra bit special and of course Percy Pigs.
“M&S clothing on the other hand still carries a certain stigma which the brand can’t seem to shake. The new Sparks Card hasn’t performed as well as they had hoped, which is a shame because the card was designed to make shopping more personal, offering discounts on items their customers regularly buy-a model that seems to work for its online competitors.
Despite offering men’s clothes the brand only appear to market themselves as a women’s only store. Perhaps a rebrand of their clothing line is in order and would help shake up the consumer perception.