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MorphCostumes and RichRelevance dress to impress online shoppers


MorphCostumes and RichRelevance dress to impress online shoppers

Costume innovator selects RichRelevance to deliver a relevant on-site experience

Reading, UK –28 April 2015 — RichRelevance®, the global leader in omnichannel personalisation, has been selected by leading costume developer, MorphCostumes, to deliver highly authentic, custom experiences to online shoppers. MorphCostumes will use RichRelevance’s solution to recommend products to shoppers based on their onsite behaviour.

Founded in 2009, MorphCostumes began life creating all-in-one spandex bodysuits called Morphsuits for fancy dress occasions. The Edinburgh-based company has expanded rapidly over the intervening period, and now offers a range of over 1000 costumes via its website. These include many well-known comic book characters and superheroes, such as characters from the Avengers and the Star Wars films, with the company having signed deals with Marvel, Disney and Power Rangers.

As Halloween and the holiday season approached last year, MorphCostumes called on RichRelevance to deliver personalisation across its site to help drive sales activity during this busy period. The UK site went live at the end of September, with the US site following just two weeks later.

“It’s great to be working with RichRelevance, and it’s fantastic that we were able to get them on board in such a short space of time,” said Mike Traill, Head of eCommerce at MorphCostumes. “Halloween and the holiday season is absolutely core for our business, and to have had the RichRelevance recommendation engine in place ahead of Halloween and Christmas was a critical imperative and represents a massive bonus for us.”

Last year, MorphCostumes went digital, merging with US costume designer DigitalDudz to create a new range of costumes that incorporate high-tech visual trickery into their designs. With the extensive range of costumes now available on the MorphCostumes website, the RichRelevance platform is vital for linking recommendations with consumer behavior on the site.

“Five years ago, we had just six costumes available to buy online; today we have over 1000 and counting,” says Traill. “To have a powerful recommendation platform integrated with our website architecture on Magento is absolutely vital in order to put the right products in front of our customers. To date, RichRelevance has delivered on all the major KPIs.”

“MorphCostumes is an ambitious company with big growth plans to increase their global footprint. As the company expands, they required a scalable merchandising solution to deliver intelligent product recommendations that improve the customer experience,” said Matthieu Chouard, Vice President and General Manager for EMEA, RichRelevance. “Working on an open platform like Magento, we are able to quickly and easily implement custom personalisation that meets the unique needs of different geographies. Our data centres are globally dispersed to ensure information are analysed and acted on in real time, another way to help retailers of all sizes to gain a competitive edge.”

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