Moët & Chandon is new title sponsor for July Festival
15th April 2014 – Moët & Chandon is expanding its international sports portfolio by becoming the title sponsor of one of Britain’s most famous horse racing festivals of the summer.
The Moët & Chandon July Festival takes place over three days on The July Course at Newmarket Racecourses.
Newmarket Racecourses is part of The Jockey Club, which was founded in 1750, the same year in which Claude Moet exported the first bottle of Champagne to Britain.
The Maison, which holds a royal warrant to supply Champagne to The Queen, one of horse racing’s greatest supporters, is famously associated with world tennis and its brand ambassador is Roger Federer.
The new involvement with the sport of horse racing in Britain builds on the Champagne house’s previous involvement with Epsom Downs, Sandown Park and Goodwood Racecourses. Moët & Chandon has also sponsored at the famous New York racecourse, Belmont Park.
Amy Starkey, Regional Director East of Jockey Club Racecourses, said:
“We are thrilled to welcome Moët & Chandon as the new title sponsor for our wonderful July Festival. Their involvement will enhance the attraction of the highlight of the year on The July Course at Newmarket Racecourses – and we are delighted with the close historical link between the Maison and The Jockey Club. We are looking forward immensely to working with one of the top brands in the world to develop further our fantastic summer festival of horse racing.”
For many reasons, The July Festival is regarded by visitors as their favourite horse racing meeting of the year in Britain – and is sometimes styled ‘East Anglia’s Royal Ascot’.
It is one of Britain’s most stylish summer events, with visitors to the racecourse donning their finest attire to complement the unique garden party atmosphere on The July Course.
Spectacular outfits and hats are everywhere to be seen in the grandstands, on the sun-kissed lawns and around the picturesque parade ring – especially so on the Thursday for Newmarket Racecourses’ annual ladies’ Day.
The crowds come in their tens of thousands and the best dressed ladies, gents and couples win an array of fantastic prizes in ‘Fashion at the Festival’ with The Spa at Bedford Lodge.
On the racecourse, some of the finest thoroughbreds from around the world compete for their share of generous prize-money and the ultimate glory in some of Europe’s top summer races.
Thursday’s races include the Princess Of Wales’s Boylesports.com Stakes and the Bahrain Trophy; Friday’s include the Duchess Of Cambridge Stakes and the £200,000 Group 1 Falmouth Stakes; while the £510,000 Group 1 Darley July Cup is Saturday’s highlight and is always a ‘mini United Nations’ of top class racehorses. The 32Red Bunbury Cup is also run on Saturday. Both Group 1 races are part of the QIPCO British Champions Series.
The Moët & Chandon July Festival this year takes place between Thursday 10th and Saturday 12th July. Advance ticket prices are: £36 (Premier Enclosure); £20.70 (Grandstand & Paddock Enclosure); and £10 (Family Enclosure). Grandstand & Paddock tickets for all three days are available online at www.newmarketracecourses.co.uk for £50. Telephone tickets booking line is 0844 579 3010.
Further information can be found online at www.newmarketracecourses.co.uk. Call Newmarket Racecourses on 01638 675500 or email Newmarket.email@example.com
About Newmarket Racecourses
Newmarket’s two magical racecourses, The Rowley Mile and The July Course, together form the greatest venue in the East of England. They offer the exhilarating excitement of world class Flat racing, pulsating music nights, great value family days, award-winning restaurants and exceptional conference & events facilities. More information is available at www.newmarketracecourses.co.uk.
Newmarket Racecourses is part of The Jockey Club, which has been at the heart of British racing for more than 260 years. Today the largest commercial group in the sport, The Jockey Club runs the largest racecourse group in the UK by turnover (2012: £142.1m), courses (15) including those at Aintree, Cheltenham, Epsom Downs and Newmarket, attendances (2012: 1.8m), total prize money (2012: £35.3m), contribution to prize money (2012: £16.5m) and quality racing (Group and Graded races); more than 3,000 acres of world-class training grounds in Newmarket and Lambourn; The National Stud breeding enterprise and education provider; and the charity for racing’s people in need, Racing Welfare. Governed by Royal Charter, every penny The Jockey Club makes it puts back into British racing. More information is available at www.thejockeyclub.co.uk.
About Moët & Chandon
Moët & Chandon is the Champagne of success and glamour since 1743. Renowned for its achievements, firsts and legendary pioneering spirit, Moët & Chandon is the Maison that introduced Champagne to the world. Synonymous with the most venerable of traditions and the most modern of pleasures, Moët & Chandon has celebrated life’s most triumphant moments with grandeur and generosity for nearly 270 years.
The Champagne of Victory
Moët & Chandon’s heritage is rooted in an appreciation for shared celebratory moments, the pursuit of success and quality, and a taste for challenge. Whether celebrating personal athletic accomplishments or sponsoring the world’s most glamorous athletic competitions, Moët & Chandon is an icon of victorious achievement in sports.