Mobile apps for smartphones and tablets fuel special deals and discounts; buy online, pickup in-store and free shipping on orders over $49

Mobile apps for smartphones and tablets fuel special deals and discounts; buy online, pickup in-store and free shipping on orders over $49

Sears Holdings is dialing up its Cyber Monday offering this year by making it easier than ever for post-Black Friday shoppers to find hot deals on everything from appliances and power tools to jewelry and toys through a customized and integrated mobile and online shopping experience. Starting Sunday, Nov. 25 at 12 a.m. through Tuesday, Nov. 27, deals can be found online at Sears.com/Cyber, Kmart.com/Cyber, ShopYourWay.comand via the Sears, Kmart and SHOP YOUR WAY mobile experiences for smartphones and tablets, where customers have access to millions of products and free shipping on orders over $49.

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For added convenience and to save time during the busy holiday shopping season, Sears and Kmart have been investing in integrated shopping options for on-the-go customers to seamlessly bring the in-store, online and mobile experiences together. Today, about half of the online business at Sears and Kmart now includes interactions with another channel, such as the popular buy online, pickup in store feature that guarantees select items purchased online will be ready in 5 minutes or less at all Sears locations. Sears also offers a Curb Side Pickup option in approximately 700 locations. Other integrated retail options include the new Sears and Kmart mobile apps, which allow shoppers to check if an item they want is in stock at local stores for same day pickup, and layaway where customers can put items on layaway in the store and pay off their layaway contract via their mobile device.

SHOP YOUR WAY Members have access to even greater deals and discounts, not only through all of Sears and Kmart online and mobile shopping channels, but also through the social shopping experience of ShopYourWay.com and the SHOP YOUR WAY mobile app. The free program offers rewards, daily sweepstakes and personalized deals that create an overall customized experience, which is now responsible for driving more than half of Sears’ and Kmart’s business. Through the SHOP YOUR WAY mobile app, Members will be notified of exclusive holiday savings, including Cyber Monday deals, and receive coupons that they can access and bring to the store via their mobile devices.  And new this holiday season, SHOP YOUR WAY Members can return or exchange an item without a receipt.

“Today’s shoppers are increasingly moving between channels as they gather information and shop, which is why we’ll continue to offer our customers a fully-integrated shopping experience for Cyber Monday with access to major deals and endless aisles online, through mobile apps and in-store,” said Imran Jooma, EVP and president of Marketing, Online, and Financial Services, Sears Holdings. “Cyber Monday is a day we plan for all year, and our work is paying off as the total online business for Sears.com and Kmart.com grew more than 20 percent in our third quarter. Sears and Kmart are unmatched by any other retailer when it comes to selection of products and convenience of shopping method.”

According to a recent Online Holiday Shopping Survey conducted by Sears*, nearly half of Americans plan to take advantage of Cyber Monday sales. In fact, most say that shopping on Cyber Monday is more convenient than Black Friday, with 40 percent asserting that Cyber Monday simply has more attractive deals.

Sears and Kmart customers can look forward to Cyber Monday deals that in some cases offer up to 50 percent off on the stores’ most popular brands and products. Cyber Monday offers** include:

Sears Cyber Monday Deals:

  • Maytag® 3.6-cu. ft. load washer and Maytag® 7.0-cu. ft. dryer each priced at $399.99, with a savings of $430 on the pair
  • Save $400 on a NordicTrack elliptical, sale priced at $499.99
  • Save $80 on a Kenmore Elite® 5-qt. stand mixer priced at $169.99
  • Up to 50% off, plus an extra 10% off online of coats and cold weather accessories, sleepwear and holiday dresses and dress wear for the family
  • 50% off Craftsman® 192-pc. Mechanics tool set with trifold case for $99.99

Kmart Cyber Monday Deals:

  • Save 75% on all diamond earrings
  • Buy one get one at 50% off of footwear plus an additional 10% off online only
  • Save $60 on 48″ 12-in-1 multi-game table, sale priced at $89.99
  • Jaclyn Smith® or Sofía Vergara comforter sets for only $49.99, regularly $79.99-$109.99
  • Save 40% on Pulse Charger electric scooter, sale priced at $71.99
  • Lowest price of the season on WWE Brawlin’ Buddies for $18.99

Cyber Monday sales for Sears and Kmart will be available online starting Sunday, Nov. 25 at 12 a.m. CT. Visit sears.com/Cyber, kmart.com/Cyber and ShopYourWay.com for more information.

*The Sears Online Holiday Shopping Survey was conducted between October 26th and October 31st, 2012 among 1,015 nationally representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over.

**Items available while quantities last. No rain checks.

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