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Michelle Obama shares personal message at PMA Fresh Summit

pmaFirst Lady Michelle Obama shares personal message with the produce industry during the annual PMA Fresh Summit tradeshow and conference took place at the Georgia World Congress Center in Atlanta this past weekend. “I want to thank all of you for your outstanding work to promote fruits and vegetables across this country,” said First Lady Michelle Obama. “Together we’re making the healthy choice the easy choice for families. And, we’re showing the power of marketing to promote healthier products, and the results have been beyond anything we could have imagined,” she added.

A total of 1,060 exhibitors from nearly 30 nations were showcasing their items and new product introductions. The occasion drew a record-breaking participation of 19,332 participants from 63 nations at the Georgia World Congress Center in Atlanta. For the second back to back year, #FreshSummit was a top pattern on Twitter – meaning it was a standout amongst the most famous online networking discussions around the globe, all on one day.

Generally, the first day of the show is the busiest and when the exposition opened at 10 am on Saturday morning, an enormous group was going down the elevators in the gathering building attempting to get into the composition lobby. From the minute the exchange show opened, exhibitors were caught up with conversing with their (potential) purchasers and activity didn’t appear to back off until late evening.

The second day then again, there was not as much activity and exhibitors appeared to have the capacity to set aside more opportunity for their discussions with clients. When all is said in done, the environment amid the show was great and exhibitors were glad about the enthusiasm for their items. Various exhibitors shared that the PMA Fresh Summit show couldn’t have come at a superior time as their harvest seasons had quite recently begun up, giving them a chance to show new-season items in their corners.

On the heels of that message, PMA declared a key partnership with the Entertainment Resource and Marketing Association (ERMA) –the relationship of entertainment marketing experts – to bring new deliver the focal point of the audience through network shows, motion pictures and online stimulation. As a feature of the collusion, ERMA has consented to advocate the utilization of new deliver in entertainment production and track that utilization. PMA has consented to help ERMA to make generic, fresh produce accessible as those entertainment occasions emerge.

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